https://www.melissaaok.com/communications-media daily 0.75 2023-02-08 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644438713415-84B67CZ2OSMA43699YO8/unsplash-image-_Zua2hyvTBk.jpg Communications + Media Relations - Issue Advocacy. A selection of OPED placements on the issues that matter. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/71402724-7d31-4e89-99fd-be907fc2b811/woostermagcover.png Communications + Media Relations - Redesigned Wooster magazine Wooster’s magazine would typically change page counts every issue, there was no consistency of colors or layouts, and themes were not connected to global strategic priorities. In 2021, we established a basic template for the magazine with an expected page count, as well as a new look and feel that aligned with the new Wooster branding, making sure to incorporate the color palette, fonts, wordmark, design elements, and imagery. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/749477af-3340-4503-b218-522ede0bad4d/annualreport.png Communications + Media Relations - An Annual Report to Share Strategic Planning Progress. Wooster’s annual report used to consist of a page of charts and graphs inside the fall magazine. We decided to create a modified publication that would highlight progress on strategic initiatives as well as report on the impact of donor support and campus collaborations. We changed the size of the publication and adjusted the layout slightly to set up expectations that this was not just another magazine. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/3e05bf61-4eab-4c2f-b0d2-db40d9c80352/Screen+Shot+2022-02-13+at+3.13.24+PM.png Communications + Media Relations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/4cc24efe-b7c7-43bc-8ce3-0e7252bdb715/announce_large.png Communications + Media Relations - Launching Wooster’s 13th President. My team and I built a comprehensive communications rollout for Wooster’s 13th president in under 2.5 weeks. Considering the presidential search was largely a closed process, we want to build excitement through a variety of pre-announcement teasers that showed the fun side of our president-elect, actively embracing some of our most cherished traditions, without revealing her identity. It was also important that our announcement footage capture her in signature campus spaces, sharing why Wooster, why now. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/c8721c6f-d3b8-4f91-893d-6f40218f9621/Screen+Shot+2022-02-13+at+4.00.04+PM.png Communications + Media Relations - Redesigned Ripon magazine When we redesigned Ripon’s magazine we focused on creating issues that aligned with strategic objectives. When we were promoting our new core curriculum, for example, our issue focused on the evolving world of work and featured several alumni who were working in emerging fields. We introduced the “Remarkable Ripon” feature to highlight exceptional alumni as well as new user-generated sections where alumni would respond to popular prompts connecting them back to the college, creating nostalgia, and leading to further engagement opportunities. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/4dfd8d68-0665-4659-ad61-2c3642fedb40/Screen+Shot+2022-02-13+at+4.01.07+PM.png Communications + Media Relations - R Connections Class Letter publication with corresponding digital engagement experience Sharing class notes is an important way for alumni to connect with one another, in particular, for classes who are decades removed from their time on campus. Finding the right ways to maximize sharing while not overwhelming the staple alumni magazine is a problem facing many colleges and universities. At Ripon, we created an economical “slim jim” solution with the introduction of R Connections, a class letter and notes publication that would mail to select classes of alumni once per year. This new publication was supplemented by a custom-built digital class notes web feature that alumni could use throughout the year. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/bbd2cf5c-291f-4819-ac5f-1b3431e18c1a/riponannualreport.jpg Communications + Media Relations - New Ripon Annual Report We introduced a new Ripon College Annual Report amid our fundraising campaigns to ensure we were reporting back to donors on the impact of their support and to keep the broader constituency base aware of progress on our strategic priorities. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197141602-PNWDMGHJAFTQNOE4T17X/WSJ-logo-black.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644196967674-NC8NTAIUZH49FAJFKRMW/WSJ-logo-black.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197415804-Y4V63J89H2UOHC15XDBN/cnn-logo.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644200011415-P296PV4E1TNQ9W16FMCJ/teen-vogue.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197115714-CLOSZAB2WHSPVOZYS17M/chronicle-logo.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644196582595-495S1952TEZ7R95DMOFU/nyt-logo.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197310030-F5KZYL90EKDTEC68ZVOC/ihe-logo.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197115714-CLOSZAB2WHSPVOZYS17M/chronicle-logo.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644196758594-CVGJDS954UW4U56GB940/chronicle-logo.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644885015297-N1E45Y5TA9TCAS6GRX6K/nbcnews.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644931805010-UC7VZ4LG784HNEST74VZ/fastcompany.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197141602-PNWDMGHJAFTQNOE4T17X/WSJ-logo-black.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644884692844-MX2IP61XT7JMPKA3BD7E/pbs.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197115714-CLOSZAB2WHSPVOZYS17M/chronicle-logo.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644884878743-YNJCWA96Y7ZQQGTD66I8/todayshow.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1646936050898-APLRADD15YRVIS9LEQP7/dailyrecord.png Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1646935556845-Y13M8CGWOHNKYCRONUZP/USNews.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1646935556845-Y13M8CGWOHNKYCRONUZP/USNews.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644884878743-YNJCWA96Y7ZQQGTD66I8/todayshow.jpeg Communications + Media Relations https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1646936538114-R673JASRSKMBNIUQ2ZFF/Bloomberg.png Communications + Media Relations https://www.melissaaok.com/fundraising-community daily 0.75 2022-02-16 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/65c42c87-5675-42df-b9cf-c52d987a11fa/horiconbankrscs.jpeg Fundraising + Community Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644684431222-857YS5UD5XAZR8E41WO8/campusfirepit.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644684480046-1V1GI5Q2V66P4L9QAC86/campusfirepit2.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/d3419294-30ad-471a-89ca-fcd2f1ae1795/building+namesake+signage.jpg Fundraising + Community Engagement Dena Willmore's first look at her plaque https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/14398ea5-8cbe-402f-ab1d-25e6754cd2ce/bovays.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/05cb95ed-7b6e-49f6-8465-cb3c1d926a6c/exterior+branding.jpeg Fundraising + Community Engagement Exterior of Willmore Center https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/acefd660-2015-46db-97ff-f5f7154a9d9f/bovays+mercantile.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/02194b37-ea72-401d-b344-a7389be957d2/23747405218_3e419befcc_o.jpg Fundraising + Community Engagement Ribbon Cutting Ceremony for Willmore Center https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/52528a52-379d-40a6-9c38-24725e3b6555/Bovays+study+bar.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644680841929-6EWEQ26R5Z7MVPXU384F/revitalize%2Bsell%2Bbook.jpg Fundraising + Community Engagement Naming Opportunity Lookbook https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/301eb251-0251-4ae5-91ad-d7844dda1bad/bovaysevents.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/ade9e826-ce63-4570-b0c5-4eca6662ccc7/bovaysopenmic.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644680766792-FN4F56OTE9OMSBR7Z7MH/revitalize%2Bnaming%2Bspaces.jpg Fundraising + Community Engagement Donor Appeal https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/86b907e5-9745-4052-be6e-fd8b91eee7ab/bovayswindbreaker.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/b453836f-4e4c-453e-895c-9a33ee2c29f9/bovayscustompackaging.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/6daf20e4-26fd-466d-847d-642bd594d059/bovaysbaby.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/cb5a03a6-851b-4ce1-9a57-24df64d3476a/bovaysaccessories.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/978ae600-bc97-475c-9f0c-d457dd68c8c6/bovayshoodie.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/8e089abf-7cbe-4142-9311-c003e3cd3bd8/bovayshats.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/13fbd409-bdd7-478f-a26e-627df26be169/bovaysadssocks.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/68b2e963-3714-4e69-ade1-edd6bdfab906/bovaysstudybreak.jpeg Fundraising + Community Engagement https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5262fac2-9fb2-42e8-9aad-d6d7f3087d0e/bovaysmerchandise.jpeg Fundraising + Community Engagement https://www.melissaaok.com/crisis-communications daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644435055580-RB8GY5HRMHF4390BX4EW/unsplash-image-AoI2E_7El1w.jpg Crisis Communications - Multi-Year Embezzlement Case I served as spokesperson and managed all related internal and external communications, as well as statements to the court, throughout the course of the investigation, trial and sentencing of a former Ripon College IT director who was found guilty of a multi-year embezzlement totaling more than $400,000. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/f2fbd58f-0c38-4fbb-85a3-aae440f60bc6/Associated+Press+Logo Crisis Communications - YAF Rapid Response How earned “Fact Check” media, 24/7 customer service, proactive communications, and social and search maintenance helped Ripon College combat a national “Liberal Bias on College Campus” attack and stop the spread of “fake news” and trolls. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5411b2f5-d2fc-45c9-bb90-f9ab70b05a21/PathForward.jpg Crisis Communications - Preparing Constituents for Change In response to the news in 2015 that Sweet Briar College’s board would move to close the college due to insurmountable financial challenges, I led Ripon College’s efforts to proactively connect with constituents to share its current financial stance, the measures underway to secure its future, what that future might look like, and share opportunities for support. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/8ec850fe-7dd8-4d2f-9d37-8df5fb415985/COVID-19-COMMUNITY-MESSAGE-11.png Crisis Communications - COVID-19 Communications, Signage, Email and Social Management. I worked alongside our president to establish COVID-19 communications tools, protocols, signage, messaging and more to ensure important updates and policies were readily available to all constituents of The College of Wooster. I also managed the COVID-19 email account and Parent’s Facebook page throughout the pandemic. https://www.melissaaok.com/covid19 daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/a2d939d5-3b1b-4073-ac2e-a15403c167e3/Screen+Shot+2022-02-13+at+1.02.27+PM.png COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/839d0011-8a72-4ced-81db-ac67704c664c/Screen+Shot+2022-02-13+at+1.02.14+PM.png COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/993c87fd-e60c-453d-9736-f6a6cf02233c/Screen+Shot+2022-02-13+at+1.22.41+PM.png COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/cf98b098-7636-498c-977a-9bac65eb4930/Screen+Shot+2022-02-13+at+1.22.21+PM.png COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melissaaok.com/cnn daily 0.75 2022-02-15 https://www.melissaaok.com/home daily 1.0 2023-04-07 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5a15b710-dff1-4d73-9041-1dd3e1e29672/IMG_4745.JPEG Home - Visionary. Mentor. Advisor. Collaborator. Caretaker. Friend. Mover and Shaker. Get to know more about me at the link below. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5512b79b-c0fd-4ba5-861c-b3b8e40f70f2/meet+your+new+w.jpg Home The College of Wooster's new visual identity https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644471065037-9OR1GWWRPO1Y9ZAFOWIG/Screen+Shot+2022-02-09+at+11.30.49+PM.png Home The College of Wooster Website Redesign https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644197115714-CLOSZAB2WHSPVOZYS17M/chronicle-logo.png Home Feature Story on Mentored Faculty Student Relationship in COVID Times https://www.melissaaok.com/branding daily 0.75 2023-04-07 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5512b79b-c0fd-4ba5-861c-b3b8e40f70f2/meet+your+new+w.jpg Brand Development - Brand and Style Guide. When we launched the new branding on campus we shared a cool video below, an asset and template repository for campus, emailed a zip file of new logos to every department on campus, and shared this branding guide with narrative explanation and guidelines for proper usage. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/6f028c3f-1cee-4fb2-8ed8-497abf9e7b6d/logo.png Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/6791fe3f-cdfb-4d52-9386-ce7f2ae4197a/exterior+branding.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/8225bec6-7095-46a7-90d7-ccf03bbd2a81/Ripon+College+Wayfinding+Concept+v6+3.19+copy.jpg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/4b23ebe5-1202-4ac9-9b7a-7040983afcdc/visit+packet.jpg Brand Development Remarkable Ripon visit packet with special die-cut folder to include areas of study book full of outcomes, easy-to-understand Catalyst brochure, a timeline for the application process, an advert on the new Willmore Center, helpful financial aid sheet, and fact and value sheets. Oh, and cool little buttons because who doesn't love a cool button?! https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/fc39b399-ea7e-4270-9919-65666f7544be/23747405218_3e419befcc_o.jpg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/fd834456-f14a-4c41-9fcb-8a020a8b22ee/postcardselfiewall.jpg Brand Development The Ripon Postcard wall creates a visually appearing experience and the perfect selfie opportunity as students are ending their campus visit. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/f251a96b-d2b1-47a9-8fd4-f8bdcc048a7d/lobby+with+view+of+donor+signage.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/9597881e-8309-4cff-b0e8-4997f4331ce2/meetmeatthespot.jpg Brand Development "The Spot" graphics tell the story of Ripon's long legacy of community building. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/ac93c899-321e-4ec8-8f2a-5447ccb5a885/info+desk+and+minimarket.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/670f04ae-7e53-489d-bcce-01dca74babcb/experiencewall.jpg Brand Development Not every visit includes the full array of campus activity and events so we tried to show the vibrant campus life in this installation. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/056ade97-730e-4331-a706-b4d4f0c5ed49/farr_wall.jpeg Brand Development One of the first stops on the Ripon tour is Farr Hall of Science. Showing its wear, we decided to spruce up the entire first level with paint, live science exhibits, a new collaborative lounge and this entrance wall showing the faculty-student mentorship, applied learning, and outcomes. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/c55863a0-2ec4-48a4-b626-66f8a784b527/elainecollwall.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/18b5214d-4f26-41db-8d14-75b55da10e42/alumni_wall.jpeg Brand Development This rotating installation of inspiring alumni stories is perfectly located in one of Ripon's busiest buildings and a major destination on the tour route. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/849b0178-1c32-4f2b-a467-a2975be056cc/Weiske+Gymnasium.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/02a996d0-0d4e-4a19-92eb-c8c21c0ea45f/Keipe+Gymnasium.jpeg Brand Development https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/53e7b2fa-1e3b-4d93-861d-0b50d2ec4146/offcampusstudywall.png Brand Development Located across the hall from the Remarkable Ripon alumni installation is the off-campus study installation that showcases Ripon's rich diversity of off-campus programming options and shares students' experiences. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/2d0806ca-5d85-43a9-82ae-797a4d91832f/getinvovedwall.jpg Brand Development This "Get Involved" wall encourages visitors to learn about the variety of things they can do as students at Ripon whether as part of student organizations, centers of excellence, or academic programs. Counselors invite students to grab as many cards as they want. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/86aab7f7-4d0f-428d-a4f6-936bec1a7618/honorsprogramwall.jpg Brand Development Most families nowadays are curious about an honor's program. This tour route stop ensures they have their answer. https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/e1944862-96b5-4114-92a3-3b7377c535ee/moodchangingwall.jpg Brand Development When Ripon opened its renovated campus restaurant we wanted to make sure to set expectations early on about the type of atmosphere students were entering and the casual food items available. So, we created this fun screen to welcome visitors. https://www.melissaaok.com/wooster-web-redesign daily 0.75 2022-02-15 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/5579f75d-c30c-4d16-ac7f-015eaa41fd61/Screen+Shot+2022-02-13+at+6.09.41+PM.png Wooster Web Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melissaaok.com/about daily 0.75 2023-07-01 https://www.melissaaok.com/web daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644459775257-9T6YLH4XGFI5HPXOH2QP/MBA_home_spec_new.jpg Web + IT Infrastructure https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644471379946-CQ7D51K0W2FIJU9M0KR1/Screen+Shot+2022-02-09+at+11.36.07+PM.png Web + IT Infrastructure https://images.squarespace-cdn.com/content/v1/61f86b27677f0833367814cc/1644471187383-5XER28TB4IYQHYLZFUHM/Screen+Shot+2022-02-09+at+11.32.53+PM.png Web + IT Infrastructure 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