My 20-plus year career in marketing and communications has covered a lot of ground. I’ve worked at small private liberal arts colleges and at a large public flagship university. I’ve also worked with a national trade association in Washington, D.C. that serves 10,000 members in the automotive industry, and I’ve consulted with businesses on media strategy. Working in such different settings has taught me how to tell an organization’s story so it reaches the people who matter most, whether they’re prospective students, alumni, members, legislators, or customers.
The work I enjoy most is where big-picture strategy meets the details of actually getting things done. I’ve built brands around an organization’s mission, guided teams and executives through crisis communications, and created content and programs that improve efficiency and help institutions get noticed and stay memorable over time.
I like to start with research and data, shape an idea, and see it through: planning it, carrying it out, and then checking whether it worked.
I’ve often been the person handed the toughest problems, whether organizational or technical. That’s made me part strategist, part problem-solver, and part operator. Along the way, I’ve learned how to build and run teams that do great work together.
